Case Study
Client Overview
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer
Industry
Mobile App Development
Objective
Generate consistent inbound leads by targeting high-intent service keywords and strategic BOFU blog content to drive traffic and conversions.
Challenges
- Limited rankings for competitive service keywords like "custom mobile app development" or "mobile app development for startups."
- Lack of visibility for bottom-of-the-funnel (BOFU) blogs targeting niche-specific queries.
- Weak backlink profile and absence of PR mentions on authoritative sites.
Month-by-Month SEO Activities
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Month 1
M1: Technical Fixes & Brand Backlinks
Activities
- Conducted a comprehensive technical SEO audit to address crawl errors, mobile usability issues, and page speed problems.
- Built 4 branded backlinks from DR 50+ websites to establish the company’s authority.
Outcome
- Improved technical foundation boosted site crawlability and indexing.
- Brand backlinks established credibility, paving the way for future keyword rankings
Month 2
M2: Keyword Research & Topical Map Creation
Activities
- Performed in-depth keyword research for high-intent service and BOFU keywords.
- Created a topical map to align content with customer pain points.
- Secured 4 more branded backlinks to core service pages.
Outcome
- Identified high-converting keywords for traffic and leads.
- Branded backlinks strengthened domain authority further.
Month 3
M3: BOFU Blogs & Targeted Backlinks
Activities
- Published 4 BOFU blogs targeting queries like "How to Choose a Mobile App Developer."
- Built 4 targeted backlinks with optimized anchor text pointing to BOFU blogs.
Outcome
- Generated initial traffic to blogs, increasing visibility for conversion-focused keywords.
- Backlinks improved rankings for BOFU blogs, leading to the first set of inbound leads.
Month 4
M4: On-Site SEO & PR Outreach
Activities
- Optimized metadata, headers, and schema for service pages and blogs.
- Published a press release that was featured on Yahoo Finance, generating PR backlinks.
- Built 4 additional targeted backlinks to BOFU blogs.
Outcome
- PR exposure increased brand visibility and trust.
- Optimized on-site SEO improved rankings for key service keywords.
Month 5
M5: Service Page Optimization & MOFU Blogs
Activities
- Enhanced service pages (e.g., "custom app development") with updated content and CTAs.
- Published 4 MOFU blogs like "5 Mistakes to Avoid in Mobile App Development."
- Acquired 4 PR backlinks from technology-focused publications.
Outcome
- Improved service page rankings generated traffic from commercial-intent keywords.
- MOFU blogs started driving traffic from prospects researching app development options.
Month 6
M6: Content Refresh & Backlink Scaling
Activities
- Refreshed older blogs with updated CTAs, new statistics, and visuals.
- Built 4 targeted backlinks for underperforming blogs and service pages.
- Published 4 BOFU blogs, including "How Much Does It Cost to Build a Mobile App in 2024?
Outcome
- Content refresh improved rankings for older blogs, driving consistent traffic.
- New BOFU blogs started converting readers into leads.
Month 7
M7: Content Refresh & Backlink Scaling
Activities
- Published 4 BOFU blogs, like "Best Mobile App Development Companies for Startups."
- Built 4 backlinks to top blogs and service pages.
- Built 4 branded backlinks from DR 50+ websites to establish the company’s authority.
Outcome
- Increased traffic from BOFU blogs with higher engagement and conversion rates.
- PR links positioned the company as a trusted leader in app development.
Month 8
M8: Industry-Focused Content & Link Outreach
Activities
- Published 4 blogs addressing mobile app industry trends, such as "Emerging Trends in Mobile App Development for 2024."
- Secured 4 additional backlinks targeting industry blogs and authoritative sites.
Outcome
- Trend-focused blogs attracted decision-makers looking for expert insights.
- Backlinks increased domain authority and improved rankings further.
Month 9
M9: Performance Optimization & Final Backlinks
Activities
- Conducted a final technical SEO review to refine strategies and address remaining gaps.
- Published the last set of 4 blogs, including advanced BOFU guides like "How to Hire the Right Mobile App Developer."
- Built 4 more backlinks for underperforming
Outcome
- Final optimizations boosted traffic from both blogs and service pages.
- Inbound leads reached their highest point by the end of the campaign.
Key Deliverables Over 9 Months
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
SEO Deliverables
- 36 High-Quality Backlinks:
– 12 branded backlinks in the first two months. – 24 targeted backlinks from DR 50+ websites to service pages and BOFU blogs. - 6 PR Links:
– Secured mentions on Yahoo Finance, Business Insider, and other authoritative sites. – Comprehensive technical SEO fixes to resolve crawl, speed, and indexing issues. – Full on-site SEO optimization for metadata, schema, and internal linking.
Content Deliverables
- 36 Blogs Published:
– 24 BOFU blogs targeting high-converting queries. – 12 MOFU blogs focused on educating prospects. - Topical Map and Editorial Calendar to align with the company’s lead generation goals.
- Content refreshes for 12 older blogs, improving their rankings and relevance.
Results After 9 Months
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
36 New backlinks from DR 50+ sites
36 New blogs published
65 High-quality Leads
107+ First-page Rankings
Growing +15% Monthly Traffic
6.5K Total Organic Traffic
About
Meet Navneet Singh
Founder of B2B Monks
With 15+ years of SEO expertise, Navneet Singh is passionate about driving SaaS growth through demand-generation strategies.
He leads the B2BMonks team with a results-first mindset, helping SaaS brands achieve scalable growth and measurable results.
